Dear Mastermind with the Masters Subscriber,
It’s still amazing to think that Tom Hopkins is not only generous with his wisdom, but yet how committed he still remains to training and sharing his sales knowledge with the world. What a testament to not only passion, but also having rock solid goals to drive you to great heights of success, achievement and influence. What an honor it was to have captured the ‘Master of Sales Wisdom’ after being such a fan and student of his work for so many years.
Buckle in for this next interview as you’ll not only find our guest expert to be authentic and real, but extremely bright when it comes to the topic of generational marketing. Our next guest is Brad Szollose who I’ve dubbed as the ‘Master of Generational Marketing’ for a variety of reasons as you’ll quickly discover in this thought provoking audio interview.
Listen in as we discuss his award-winning book, Liquid Leadership: From Woodstock to Wikipedia, and the many challenges and opportunities that working and building a multi-generational workforce present to today’s business leaders.With over 30 years of entrepreneurial experience, he co-founded K2 Design, Inc. , which later raised over $7 million through private placement and an IPO. During his tenure at K2 the company experienced 425% growth for 5 straight years.
Yours in success,
Chief Agent of Positive Change
Mind Capture Group, LLC.
About Brad Szollose
Brad Szollose (pronounced zolis) is the award winning* author of Liquid Leadership: From Woodstock to Wikipedia- Multigenerational Management Ideas That Are Changing the Way We Run Things. ISBN-13: 978-1608320554
Over the past 15 years, Brad observed a startling change in corporate America; the latest generation of adult workers known as Generation Y grew up immersed in new technologies, such as multi-player video games, Speak & Spell, Internet Pen Pals and a computer in the home. Along with parents who viewed them as peers and a micromanaged activity list of karate classes and dance lessons. And now you expect them to sit in a cubicle for 8 hours a day? They can’t do it.
Because each generation after 1977 was raised with technology in their toys, they have learned to manipulate digital information before they could read, write, and sometimes… before they could speak.
Connect with Brad Szollose on his website.